TAKE FLIGHT The Story Behind the Air Jordan Wings Logo ️


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This logo looks fresh. It's definitely a nice logo, but this logo wouldn't last, and that's a good thing. The logo that would replace it would surely be more iconic, but the question now is, 'how did the Jumpman logo come about?'. The Jumpman Is Born The Jumpman logo for the Jordan brand is as iconic as any logo there is on the planet.


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The Wings logo adorned the first two Air Jordan models before Moore decided it was becoming too juvenile for the sophisticated-dressing Jordan. Moore famously traced a Jordan pose seen in a Nike.


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TAKE FLIGHT The Story Behind the Air Jordan Wings Logo ️

The Jumpman logo was created by Mr. Moore as well. However, it was not released until the design of the Jordan Three in 1988 under the design direction of Tinker Hatfield. Inspired by the photos of Jordan, it is a distinct and recognizable silhouette, featuring a simple yet powerful design that conveys a sense of motion and energy.


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The very first drawing of the Air Jordan ball-and-wings logo was sketched out in the spur of the moment by Nike's Peter Moore, while the "Air Jordan" name was actually conceived of by.


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The Air Jordan Wings. In later iterations, the Jumpman was accompanied by a set of wings, emphasizing the idea of flight and freedom. This addition further reinforced the aspirational nature of the brand, suggesting that wearing Air Jordans could elevate one's performance and transcend limitations.. The Jordan logo and the Air.


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TAKE FLIGHT The Story Behind the Air Jordan Wings Logo ️

Jumpman Logo History Michael Jordan's leap into the annals of branding history began paradoxically with his preference for another shoe brand — adidas. However, Nike saw potential in Jordan's rising star power. If you saw the movie Air, you should be well-versed in how Nike landed MJ over competitors like adidas and Converse.


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November 20, 2018 TAKE FLIGHT: The Story Behind the Air Jordan Wings Logo Peter Moore had come up with an idea to "break the color barrier in footwear." He decided to make a shoe that was.


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Jun. 23, 2021 12 min read Over the last 30 years, the Jumpman logo has become internationally recognizable. The soaring silhouette is easily identified throughout the globe. The logo likened to an airborne Michael Jordan defines what we now know as Jordan Brand.


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The Jordan Logo, known as the " ", originated from a photograph by Jacobus Rentmeester, taken before Jordan played for Team USA in the Michael Jordan entered his rookie year in 1984, he was approached to sign a shoe deal with , and Nike.


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Michael Jordan doing Jumpman pose at Nike photoshoot in 1985. The first two Nike Air Jordans did have a special logo for Jordan; however, it was the Air Jordan Wings logo that designers Peter Moore and Bruce Kilgore applied to the Air Jordan 1 and Air Jordan 2. On the Air Jordan 1 hangtag though, the image above was used as the first technical.